Reconstructive professional paint
HAHONICO
RITA COLOR SYSTEM
★★★★★
SIMULTANEOUS HAIR COLORING AND RESTORATIONВРЕМЕННОЕ
Rita Color System — is a Japanese beauty and renewal technology, a colorant that works not as an aggressive chemical, but as an intelligent restoration system!
❝Doesn't irritate your skin! Doesn't damage your hair! No harsh smell!❞

WHAT'S THE SECRET RITA COLOR SYSTEM?

The key component of the dye is the liquid crystal emulsion AIM Cationic Liquid Crystal Base.
AIM Cationic Liquid Crystal Base is a specialized innovative cosmetic base that utilizes cationic liquid crystal technology, which forms a structure similar to the intercellular lipids of the hair cuticle and is identical to the structure of hair cell membranes (СМС).
Liquid crystals penetrate deeply into damaged areas during a 9-step pigment penetration process, replenishing porosity and effectively restoring hair structure.
The components of the AIM cationic liquid crystal base have a positive charge, while damaged hair has a negative charge. This effectively attracts the base to previously damaged areas, ensuring intensive restoration of the damaged hair structure.
The AIM emulsion prevents the color from drying out, creates a barrier against high temperatures, and inhibits ammonia evaporation, significantly reducing unpleasant odor.
Thanks to AIM, the dye penetrates deeply, spreads, oxidizes, polymerizes, and sets in the CMC. Because it's firmly held in the delta layer of the CMC, the color lasts long without fading or changing shade.
With AIM and its low pH formula, the dye works very gently: it doesn't lift the cuticle and helps prevent hair damage.

UNIQUE DYE COMPOSITION

Three Natural Ingredients for Strengthening Hair
➀ Multifunctional silk-based hybrid polymer
➁ Amino acid-based CMC/Ceramide simulant
➂ Plant-based phytosterol
➭A multifunctional silk-based hybrid polymer derived from silk peptide proteins, its molecule consists of three distinct components: a hydrolyzed silk backbone, an organosilicon compound, and an alkyl group.
This silk-based hybrid polymer effectively restores hair, prevents color change immediately after coloring, prevents fading, improves shine, deeply moisturizes, leaves hair silky and smooth, and fills the outer lipid layer and the beta layer of the Cell-Membrane Complex.
➭Amino Acid-Based CMC/Ceramide Simulator – an emollient derived from amino acids. It acts as a quasi-ingredient of CMC and Ceramide, filling and compensating for the lost beta layer of the cell-membrane complex. The simulator restores the lipid layer, "glues" the cuticle scales, and prevents moisture loss. It is structurally similar to natural ceramides.
The CMC/Ceramide quasi-ingredient and amino acid-based liquid crystalline micelles from the dye restore the damaged liquid crystalline beta layer of CMC, leaving hair silky, smooth, and bouncy, retaining moisture, preventing cuticle splitting, and acting very gently without damaging natural lipids.
➭The plant phytosterol in the dye stimulates hair growth and prevents hair loss. Japanese studies show that phytosterol blocks the enzyme 5-alpha-reductase, which converts testosterone into DHT (dihydrotestosterone), a hormone that causes hair loss!

ALSO IN THE RITA COLOR FORMULA
Два натуральных ингредиента для кожи головы
2 (two) natural ingredients to support scalp health
➀ (Dipotassium Glycyrrhizinate)
Anti-inflammatory, anti-allergic, wound-healing and soothing effects, controls sebum, slows down the aging process of the scalp, effectively combats dandruff and all types of alopecia.
➁ Glycosyltrehalose/starch hydrolysate (Glycosyl Trehalose) and (Hydrogenated Starch Hydrolysate/Hydrolyzed Starch) — It is a combination obtained from the sugars of corn starch.
This component effectively retains moisture deep within the hair, preventing dryness of the hair and scalp. It noticeably improves elasticity and firmness, protecting hair from damage caused by UV rays.
Thanks to its prebiotic properties, it helps maintain a healthy scalp microbiome, significantly reducing irritation.
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PLUS
19 Plant Extracts to Protect and Restore Hair
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ПИГМЕНТ RITA COLOR SYSTEM

While the vast majority of professional hair dyes are based on a dark black-blue pigment, Rita Color's base is a spectral brown, which helps balance saturation, vibrancy, and depth.
The color lasts for 4 to 8 weeks without fading or changing shade, and even after 8 weeks, it won't wash out completely.
By using a lifter in combination with the base color, you can achieve luxurious, natural beige (warm/cool) shades without yellowing, which is impossible to achieve with black-based dyes.

FIVE REASONS
to work as a Japanese professional hair colorist Rita color
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01
Filler effect: AIM liquid cationic crystals fill the porosity of the hair, “thoughtfully” selecting damaged areas.
02
Powerful Thermal Protection: Rita Color System formula has a built-in protective barrier.
03
Restoration: The structure of the dye is identical to the structure of your hair, it does not just dye, but “repairs” each hair from the inside.
04
Color fade resistance: 9 levels of deep pigment penetration and fixation.
05
Stop Hair Loss: Formulated colors block the hormone that causes hair loss (5-alpha-reductase).






















